Ruminati
Ruminati is a farmer-led climate-solution platform that lets agricultural producers quickly calculate, track, and share greenhouse gas emissions data in one intuitive, user-friendly interface. Unlike complex spreadsheets previously used, its design was tested with real farmers to be frictionless and easy for time-poor, less tech-savvy users, enabling most producers to establish an emissions baseline in about 30 minutes.
My role in this project
Product Design
Research
Wireframes
Prototyping
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
My approach for the interface design was to prioritise clarity and immediate usability, stripping away visual noise to ensure farmers can get started without a steep learning curve. Drawing on the functional, more straightforward, aesthetic of early no-frills web apps, the design favours purpose over polish. Quietly confident, practical, and easy to operate.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
No items found.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
No items found.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
Built with farmers at the centre, the platform streamlines data input into a fast, intuitive flow, using familiar language and practical prompts to minimise effort while ensuring accurate, meaningful emissions data with no technical expertise required.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
The reduction planner transforms emissions data into clear, actionable steps, helping farmers model scenarios, understand trade-offs, and plan practical reductions over time—without the complexity of traditional reporting tools.
No items found.
No items found.