UX/UI, Design Director & Fine Art Photographer.
Jack of all trades, master of some.

Purina

Purina is a leading global pet food and care company, a subsidiary of Nestlé. Committed to improving the lives of pets through quality nutrition and care. With the growing complexities of pet care in mind, Purina wanted to create a companion app that would reward pet parents for reaching their activity, care, and feeding goals.

Design Direction

UX/UI Design

The initial version of the companion app was designed to be paired with a smart bowl. This unreleased prototype, developed by Nakatomi, sought to offer pet owners valuable insights and tracking data to help them keep an eye on their pets' overall health through intelligent personal insights. My aim was to create an interface and user experience that felt more inviting and less clinical, targeting primarily a younger demographic.

A selection of Purina Petivity app screens

As the product shifted away from the Smart Bowl prototype, the objective of the new Companion app was to operate as a rewards program while retaining the emphasis on care and nutrition established in the initial concept. The interface and experience were brought more inline with Purina global brand guidelines, while still allowing for some minor breaks from convention.