Sydney-based Design Director, Product Designer and Fine Art Photographer.

With over two decades of experience spanning the full spectrum of design, both physical and digital. My approach to every creative brief has been one of visual problem solving and experimentation with understanding and intuition at its core.

My career began in the early 2000s designing web solutions for some of Australia’s leading fashion labels, and since then I’ve had the privilege of working with global sports brands, fast-moving startups, and established technology companies. Digital product design and brand developement is where I specialise, driven by a strong belief in creating intuitive, and sometimes unconventional experiences.

A decade within my own creative studio and production company has built a strong sense of ownership, leadership, and the ability to thrive in collaborative, high-pressure environments. Just as comfortable on the tools as I am managing a team from a boom lift, or 1000km away.

My approach, and career development, has been anything but linear. I believe the best ideas come from curiosity, experimentation, breaking with convention, mixing disciplines, and stepping into the murky unknown.

Simon.