Sydney-based Design Director, Fine Art Photographer & creative Swiss Army Knife.

With over two decades of experience spanning the full spectrum of design, both physical and digital. My approach to every creative brief has been one of visual problem solving with simplicity and intuition at its core.

My career began in the early 2000s designing websites for some of Australia’s leading fashion labels, and since then I’ve had the privilege of working with global sports brands, fast-moving startups, and established technology companies. UI/UX is where I specialise, driven by a strong belief in creating intuitive, sometimes unconventional, digital experiences.

A decade within my own creative studio and production company has built a strong sense of ownership, leadership, and the ability to thrive in collaborative, high-pressure environments. Just as comfortable on the tools as I am managing a team from a boom lift, or 1000km away.

My approach, and career development, has been anything but linear. I believe the best ideas come from pushing boundaries, mixing disciplines, and stepping into the murky unknown.

Simon.