UX/UI, Design Director & Fine Art Photographer.
Jack of all trades, master of some.
Design
Photography
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Prologue by NIDA

The National Institute of Dramatic Art (NIDA) is famous for training top actors and has also spent over 30 years helping Australia's business leaders enhance their communication skills through NIDA Corporate Training. Partnering with Nakatomi, they looked to expand their reach beyond in-person workshops, and create an all-new professional development platform to challenge a new generation.

Design Direction
UX/UI Design
Identity Design
Good Design Award - best in class
Prologue by NIDA book displayed
Prologue by NIDA identity design
The PROLOGUE course possessed a distinct tone of voice, and my strategy for the identity and design direction aimed to embody that visually. Enhanced with illustrations by Jasmine Subrata, along with short films, audio guides, engaging activities, and interactive games, this course stands alone as an entirely unique learning experience.
Prologue by NIDA app screens
In addition to the identity and print materials design, a companion app UI was also required. Lessons within the course, triggered by QR codes, would launch the student into an engaging digital learning environment.
Prologue by NIDA app screens
Prologue by NIDA app screens
Prologue by NIDA app screens
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Scene showing the Prologue by NIDA book in actions
Scene showing the Prologue by NIDA book in actions
Scene showing the Prologue by NIDA book in actions
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Photography credit: Nakatomi

© Simon James. All Rights Reserved.