UX/UI, Design Director & Fine Art Photographer.
Jack of all trades, master of some.

Giant Bicycles

A partnership that thrived for more than a decade, concluding in the early months of 2025. Throughout this time, the work evolved from basic graphic design services into a full-service agency offering that catered to their extensive national and often international network of retailers. Engaging in a wide range of services, including promotional websites, social media campaigns, seasonal apparel designs for racing teams and retailers, as well as global campaign photography and national event production. This was a multifaceted relationship that proved to be both challenging and rewarding.

Trekky USA custom kit pattern for Giant Bicycles
Pattern and kit design for Trekky (Brendan Johnston) worn during his USA gravel racing campaign. The abstract pattern was designed to subtly reflect the colours and textures of the Australian bush and rural landscapes.
Giant Bicycles USA racing kit for TrekkyGiant Bicycles USA racing kit for Trekky
Giant apparel shoot
Photography, post-production and design for the Giant Australia Staple Collection sale. A nationwide social media campaign.
Giant apparel shoot social mockups

Global apparel photography and post-production for Liv Cycling. Liv Cycling is Giant’s own female specific parallel brand.

Liv apparel shoot
Liv apparel shoot
Bespoke pattern & kit created for Brendan Johnstone and his recent US gravel racing campaign. Brendan is currently Australia’s top gravel racing export, claiming numerous podiums across his US racing campaigns. The pattern was intended to capture a uniquely Australian colour palette, and help
Giant Apparel examples
Liv apparel shoot
Photography, post-production and design for the Liv Cycling Australia apparel sale. A nationwide social media campaign. This campaign ran in tandem with the Giant campaign.
Liv apparel shoot social mockups
Liv apparel shoot
Liv apparel shoot
Liv apparel shoot
Liv apparel shoot
Liv Cycling campaign direction, photography and post-production for their road & mountain biking apparel, and footwear lines.
Liv apparel shoot
Liv apparel shootLiv apparel shoot
Bespoke pattern & kit created for Brendan Johnstone and his recent US gravel racing campaign. Brendan is currently Australia’s top gravel racing export, claiming numerous podiums across his US racing campaigns. The pattern was intended to capture a uniquely Australian colour palette, and help
Giant Bicycles custom bike designs
Custom Giant bike designs
Custom Giant bike designs
Custom Giant bike designs
Custom Giant bike designs