A partnership that thrived for more than a decade, concluding in the early months of 2025. Throughout this time, the work evolved from basic graphic design services into a full-service agency offering that catered to their extensive national and often international network of retailers. Engaging in a wide range of services, including promotional websites, social media campaigns, seasonal apparel designs for racing teams and retailers, as well as global campaign photography and national event production. This was a multifaceted relationship that proved to be both challenging and rewarding.
Global apparel photography and post-production for Liv Cycling. Liv Cycling is Giant’s own female specific parallel brand.